Dear China Please Don’t Hate On Tiger Woods

When it comes to ranking on almost any list Tiger Woods usually finds himself on the list or at least in the top 10. Having the merits of being the world’s No. 1 golfer and a global brand icon everywhere he goes without debate.

While Tiger is the first athlete ever to reach $1 billion in earnings he finds himself unpopular as a brand in China.

“Tiger is certainly a luxury brand, when you think of golf you think of Tiger Woods period,” stated CR Cataunya Ransom, Lead Publicist of Mosnar Communications, Inc.

However, China overall is not big on Gulf which is ranked poorly. In the future Tiger could be extremely marketable in China because Chinese admire and respect quest for perfection and look for leaders. Certainly Tiger Woods represents perfection and leadership.

R3 a Beijing-based company released a survey ranking popularity of the Top 50 of Foreign Athletes. In China the most populous country in the world according to the study, Tiger did not make the Top 50 or even the #1 spot as so often he always secures.

Rank Athlete Sport/League
1. Kobe Bryant L.A. Lakers
2. David Beckham L.A. Galaxy
3. Cristiano Ronaldo Real Madrid
4. Ricardo Chelsea
5. LeBron James Cleveland Cavaliers
6. Ronaldo Corinthians (Brazil)
7. Michael Jordan NBA (retired)
8. Usain Bolt Track and field
9. Roger Federer Tennis
10. Lionel Messi FC Barcelona

* Source: R3, CSM Media Research

Highlighted facts about the survey:

- Twenty thousand Chinese consumers in 10 cities are polled for the ongoing study. NBA and professional soccer stars dominate the list, which, not surprisingly, also doesn't include any MLB or NFL players.

- While golf is growing in China, no one would go so far as to call it popular. Estimates of the Chinese golfing population range from a couple hundred thousand to a few million. - Any way you shake it, that's statistically zero percent of the Chinese population.

- But it's also a very wealthy segment of citizens. Thus, one of the brands that does use Tiger in Mainland China is luxury watchmaker TAG Heuer. He'll also show up from time to time in ads for Accenture, Gillette and, until recently, Buick. Still, these are all global campaigns, not advertisements designed specifically for the Chinese market.

So please China LOVE Tiger! Please pass this on, China LOVE Tiger
Twitter: #ChinaLoveTiger

Luxury PR Perspective: Understanding Internet Marketing Blueprint and SERP

Internet marketing experts are in the hottest demand and every brand big or small is seeking to attract consumers online. Internet marketing pros claim to hold the secret sauce for organic SERP (Search Engine Results Page) ranking on the first page, of course.

Think about how powerful it would be to have an organic ranking on the first page of Google for a luxury offering? i.e. organic rank (NOT paid) on Google for luxury PR, we did it!

Why is it so important for first page SERPs ranking for keyword searches? If you have a product, service, or cause you want to promote it to the biggest matched target audiences. When it comes to Internet marketing organic SERPs is still the most powerful resource to engage and attract audiences. Web 2.0 platforms add value to increase exposure, sustainability, and credibility. Social media is a primary solution to build brand awareness to expand on the above.

Internet Marketing Blueprint announced in a blog post today that they have been building a massive research tool to do Internet marketing research, according to them like no one has done ever before. Which they point out that they reviewed approximately 60,000 popular internet marketing keywords. Telling us to stay tuned because they will announce even more results found in their research after the holidays. I am so excited and I can’t wait!

However, Internet Marketing Blueprint did reveal information today vital to every Internet campaign.

Interesting fact #1 - 15% of all keywords had an Ezine article in the top 10 listings!

- This is likely a strong probability because I myself use Ezinearticles.com as a promotional tool. Additionally I am ranked as a Top Business/PR author on Ezinearticles.com among the strongest 15% 1- 15.

Interesting fact #2 - Excluding Ezine articles, roughly 7% of the keywords had at least 1 web 2.0 platform in the top 10 listings.

- I could support this finding because our luxury PR firm has been able to even organic rank Twitter pages in keyword searches.

Example: Keywords “Urban Luxury” ranks in the top 5% on Google. We maintain the project @UrbanLuxury on Twitter.

Interesting fact #3 - Squidoo, Hubpages, youtube, and facebook all had about the same penetration (roughly 2.5% of the keywords) … Wordpress.com, typepad, dig, and scribed were about 1/2 the of those…coming in at about 1-1.25% of the keywords.

- I agree with these results, however, niche keywords may hold a stronger ranking value for penetration among these outlets.

Interesting fact #4 - blogspot.com was the big winner. For a keyword that has a web 2.0 platform in the top 10 organic results, it’s almost 3x more likely to be blogspot.com than anything else!

- 100% agree with this finding! The main reason why our Mosnar Communications, Inc BLOG is specifically a blogspot.com. However, content has a lot to do with blogspot.com success so make sure you work with an expert. Same goes for writing Ezine articles. If the content message is not newsworthy forget about results and delivery.

Their Conclusion Revealed:

Conclusions?

“Well…I’ve always had a lot of respect for the potential traffic from an Ezine article…but, perhaps not THAT much respect. It’s a pretty amazing statistic…and the first conclusion…is that Ezine should become an even more serious part of your marketing efforts.

In Addition, obviously…if you want to use a web 2.0 platform to enter the SERPS…seems like it’s a no brainer to use blogspot.com … owned by Google of course…but, I’m certain that has nothing to do with it.”

My Conclusion:

Theory guides research and content attraction is a starting point.

Like some help with a luxury PR campaign or product launch? Please contact me in confidence at postmaster@mosnarcommunications.com

Could Gayle King Bring Oprah Effect to GMA Every Morning?

Gayle King is some kind of wonderful and not just because she is Oprah Winfrey’s BFF. Not a bad position to hold; just ask President Barack Obama what an Oprah endorsement can do! So what is so HOT about Gayle King and why?


“Gayle King has the experience and heart to bring the Oprah effect to GMA and is the only person that could possibly fill Diane Sawyer’s shoes,” stated CR Cataunya Ransom, lead publicist for Mosnar Communications, Inc.

Serving as a correspondent for The Oprah Winfrey Show and Good Morning America, Gayle knows how to engage America and attract global audiences on issues. Not to mention her fulltime gig as editor-at-large for O Magazine certainly keeps her in the reality of real life issues.

Gayle King Tells 'GMA' About Susan Klebold's Essay in O Magazine

Susan Klebold the mother of Dylan Klebold writes an essay about his participation in the Columbine shootings with fellow student Eric Harris. Ten years ago Dylan was 17 and Eric was 18, opened fire killing 13 people and injuring more than 20 before taking their own lives.

"For the rest of my life, I will be haunted by the horror and anguish Dylan caused," Klebold wrote. "I cannot look at a child in a grocery store or on the street without thinking about how my son's schoolmates spent the last moments of their lives. Dylan changed everything I believed about myself, about God, about family and about love."

The essay is available in the November issue of O Magazine.

It is stories like these that can help raise awareness and prevent horrific crimes like Columbine. Gayle has a lead into what America needs.

What Will Rihanna Tell the World about Chris Brown We Don’t Know

Finally, Rihanna is ready to speak about Chris Brown and what exactly is she expected to say? It has been nine months since Brown assaulted Rihanna and the world can’t wait to hear what she has to say.



Even Oprah took on the storyline and dedicated a show to Rihanna. Oprah wanted to use her media spotlight to bring awareness to abusive relationships and signal a wake up call to young girls.



Now Rihanna will sit down with Diane Sawyer and open up about what really happened the very night that Chris Brown assaulted her. Rihanna is releasing her fourth album titled “Rated R” on November 23. Click title to pre-order Rated R. The first single “Russian Roulette” debuted on last week.

Whatever you do, don’t miss Good Morning America on Thursday morning and 20/20 on Friday evening. Rihanna will chat openly with Diane about Chris Brown in her first interview about what really happened.

Ivanka Trump and Jared Kushner World’s Most Beautiful Couple

Move over Brad Pitt and Angelina Jolie you’re fired! There is no way that you could be on planet earth and not know about the union of Ivanka Trump and Jared Kushner who were married on last Sunday. What is so amazing is that ALL the media reports are referencing what a beautiful couple they are.

When will the most beautiful couple plan to have children? Well, actually Ivanka wants to put career first over having children right now and even honeymooning too. Ivanka returned to work just TWO days after her wedding, alerting her Twitter fans via a Tweet. The most beautiful couple has decided to wait until December to take their honeymoon which will be a trip to Africa.

Ivanka’s pet projects the Trump International Hotel & Tower Waikiki in Honolulu, Hawaii will open in two weeks and she of course will be on the scene.

Please checkout Ivanka’s new book The Trump Card: Playing to Win in Work and Life

Again, Again Williams Sisters to Battle for Championship

Not again, again Venus and Serena Williams will battle for another Championship title against one another. This time Venus Williams is the defending champion at the Sony Ericsson Championships.

Recognize that the Williams brand is one of the strongest and most powerful in sports and media. As the defending champion Venus defeated Jelena Jankovic, 5-7, 6-3, 6-4, in one semifinal Saturday at the Sony Ericsson Championships in Doha, Qatar. Caroline Wozniacki retired against Serena trailing by 6-4, 0-1, because of an apparent abdominal injury.

Don’t call it a comeback please! Serena again, again secured the year-end No. 1 ranking this week. Serena is returning to the final of the tournament for the first time since 2004. The ladies will battle for the Sony Ericsson Championships title today. Win or not Serena will close out 2009 as the No. 1 women's player in the world.

Serena has a great book I LOVE! On the Line

Mannish Good Behavior Rewards For Mantrums Like Jon Gosselin

So what do you get the man who throws mantrums? Huge rage, fits, outcries! Yes that is what I imagine a mantrum is like. When a man shows good behavior outside this behavior how should he be rewarded? Don’t worry we got you covered!

Here are some cool rewards for those that act out like Jon Gosselin's mantrums. Please only issue these for good behavior.

Mannish Good Behavior Rewards For Mantrums

1. An Ultimate Sports Package!



2. Tickets to SEE U2!



3. A Night With “LADY GAGA!



Enjoy!